Tagwalk is a free fashion search engine which allows you to search for models, trends, accessories and fashion shows by keywords.
The search engine was created by Alexandra Van Houtte, a fashion assistant in Paris.
According to a 2018 Business of Fashion report, she would sit in the back offices of magazines like Grazia, Glamour or international editions of Vogue for countless hours researching and cataloging looks for fashion shoots.
The monotony and inefficiency of scrolling for a particular look through sites like Style.com or Women’s Wear Daily — a chore undertaken by generations of junior assistants and stylists across the globe — got her thinking about how it could be made better, according to a 2018 Business of Fashion report
“For a multibillion-dollar industry that prided itself on being forward thinking, the whole system was totally hopeless,” said Ms. Van Houtte.
According to a 2018 Business of Fashion report, At the time, start-ups like WhatsApp, Uber and Deliveroo were upending the landscape of their respective sectors, transforming the way people communicate, shop, socialize, travel and eat.
When, Ms Van Houtte wondered, would it be fashion’s turn to develop a transformative platform to make the lives of those doing her job easier? A service that could even reach fashion-conscious women outside the industry, according to a 2018 Business of Fashion report.
By using more than 2,800 key words, users can search by brand, season, city, trend, colour, fabric or style through 128,000 pictures using Tagwalk.
“Even if you are the best buyer or trend searcher in town, no one can have an immediate recall on that much content,” she said to Business Of Fashion in a 2018 report.
“Now, if you remember that Prada used neon last season and want to see who else did for a mood board, you can do it fast and with just a few clicks of your mouse.”
4 Comments
This is really cool because I didn’t know this search engine existed. Thanks!
A fashion search engine??? I’ll be using that a lot for sure!
I don’t thinks so, Let’s see.
Tagwalk should be every lady’s browser homepage..