Target Goes Tech When It Comes To Fashion

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Target Corp is taking a glimpse toward the future through its new partnership with fashion tech developer Anina “Net” Trepte. The collaboration will be unveiling a line of “future” jewelry at the Target Open House at the Internet of Things Summit in San Francisco. The concept store, which will be opening today and will remain open throughout the next month.

Trepte is the founder and chief executive officer of 360 Fashion Network, her own company based around fashion tech. She will be opening the concept store with a tech fashion show followed by a panel of discussion.

Trepte is a former model turned tech entrepreneur. This is actually her first time in San Francisco after spending a decade in Beijing; where she worked on numerous fashion-tech projects; such as robotic dresses or LED handbags.

One of Trepte’s most notable creations is a smart-glove, which is powered by the Intel-Curie module. The glove was originally developed for 162 dancers to wear at China’s 2017 CCTV Spring Festival Gala.

At Internet of Things, Target and Trepte will be showcasing products such as the “Totwoo Love” kit; a tech jewelry maker kit that allows designers to make jewelry without coding or soldering. They will also be showing a Love Bloom Smart Pendant as well as a smart charging wallet and a smart safety ring.

Target has yet to announce any retail plans for any of the products. However, Trepte thinks that the company is ready to embark on a revolutionary path, stating “The Target Open House store already shows that Target is a leader.”

Proud Latina Feminist. My likes include strong coffee, watching the previews that come on before the movie, and things that come in pretty packages. I've been a bibliophile and fashion lover since well before I could read or tie my own shoes.

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