Target is partnering with American fashion tech developer Anina “Net” Trepte on a “Future Jewelry” event. The event is at the Internet of Things concept store Target Open House in San Francisco.
The Target Open House concept store will showcase a range of smart accessories from American fashion tech developer Anina Trepte throughout August.
On July 26, Trepte, the founder and chief executive officer of 360 Fashion Network, will stage a wearable-tech fashion show and panel discussion within the store, according to a 2018 Women’s Wear Daily report.
According to a Target rep, the event is the first that Target has hosted in partnership with a vendor specifically about smart jewelry.
It coincides with the unveiling of a small range of Trepte’s products inside the store’s “Garage” area — an incubator space where early stage tech products are selected for hands-on testing, with the potential to subsequently roll out into wider retail, according to a 2018 Women’s Wear Daily report.
To be displayed over August, the products include phone and tablet cases, smartwatch bands, chargers, cables, earphones and more.
According to a 2018 Women’s Wear Daily report, one of the products will be, the new 360Fash Tech “Totwoo Love” Kit.
A plug-and-play jewelry-maker kit that Trepte developed with Beijing-based smart jewelry company Totwoo, which allows fashion and jewelry designers to create smart jewelry without the need to code or solder; Totwoo’s new Love Bloom smart pendant; and 360Fashion Network’s new charging wallet and smart safety ring.
A fashion model-turned-entrepreneur, Trepte recently returned to San Francisco for part of the year to establish a West Coast base, after spending a decade in Beijing.
“I think that the moment is right” said Trepte of the Target opportunity — adding that she originally moved to China out of sheer frustration over the constant knock-backs she says she received from the western fashion industry to her tech ideas 10 years ago, according to a 2018 Women’s Wear Daily report.
“The Target Open House store shows that Target is already a leader,” Trepte said. “How many big-box retailers have a special IoT store?”
