The most out there ideas and concepts are usually what people remember the most from events, ideas, and art. Anyone who saw images from the Alexander Wang fall runway show would recall how it was set in a pitch black tunnel. Girls stomped along the runway in creepers on steroids that were black tailored with trim, which was inspired by the face-paint stylings of Kiss.
The ad campaign for this collection has the same gothic, tough girl vibe. The girls resemble a clique of very well-dressed zombies.
The pictures are shot in black and white by Steven Klein, styled by Karl Templer with creative direction by Pascal Dangin of KiDS Creative. Some of the sulking styled beauties include Anna Ewers, Molly Bair, Binx Walton, Lexi Boling, Hanne Gaby Odiele, Sarah Brannon, Isabella Emmack, Alice Glass, and the Japanese dance duo AyaBambi –who appeared in Madonna’s “B–ch I’m Madonna” video. Wang commented on the casting,
“I always feel like the campaign is the final statement of the collection. There are faces of girls I just absolutely love and am constantly inspired by, but I also felt there were some really inspiring new girls I wanted to include, such as Isabella. I also wanted the casting to feel more eclectic this season, and Alice Glass has been someone I absolutely adore, and I’ve been watching Aya and Bambi for a while since I stumbled upon them online. Coincidentally, they had just been cast for Madonna and I met them at M’s party in Paris and fell in love. They are all such individuals yet they all fit the characters of this collection seamlessly. Part of youth culture relates back to tribes and groups, and a sentiment of feeling collectively different; to feel both a sense of defiance, and of belonging.”
This new campaign was shot at East of Hollywood Studios Park Brooklyn with the set design by Stefan Beckman. The ads will be released today on Wang’s social media channels and also run in the September issues of i-D and Interview, as well as the fall issues of Love, CR Fashion Book and Self-Service.
Images courtesy of Alexander Wang