The J.Crew x Universal Standard Collaboration Is The Definition Of Chic

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Inclusive fashion is more relevant than ever today. Universal Standard, a brand that specializes in “diversified sizing” knows all about the inclusive trend. The New York-based brand has a large range of sizes. J. Crew, an American multi-brand, multi-channel, specialty retailer, chose to tap into Standard’s knowledge to create “modern essentials for everybody in XXS to 5X.”

Image via J.Crew

According to a 2018 Refinery 29 report, The Universal Standard for J.Crew collaboration has set itself up as more of a partnership; a lesson in how brands can effectively segue into extended sizing when they lack the experience of adapting to the fit and approach in designing for plus-size women. J.Crew’s merchandising officer, Lisa Greenwald, explains that J.Crew took into consideration the extra care needed to grade for larger sizes and determine manufacturing needs.

She says: “We recognized Universal Standard’s highly technical approach, and we love their style, so they were natural partners to help us create a collection tailored for the real, diverse spectrum of American women. We wanted to create a collection of stylish, well-made, great-fitting clothes, engineered to fit the new range of sizes perfectly and Universal Standard offered their expertise to do just that.” Words future retailers may want to bookmark for their own journeys to avoid the pitfalls of the “scale up” approach.

This is not the first time retailers have worked on plus sized collections with other brands. Draper James, Reese Witherspoon’s fashion and lifestyle brand, teamed up with Eloquii to bring its designs to women sizes 12-28 last spring. This collaboration has seen two successful collaborations.

As Greenwald explained to Refinery 29 in a 2018 report, a partnership like this can bring insight and best practices to a brand to help them create a long-term method of being able to successfully sustain producing plus sizing across the board.

Image via J.Crew

The collection includes classic tops, pretty dresses, comfortable skirts, and athleisure-style pants. Prices range from $50 to $150. You can shop the entire collection today on

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