Reebok’s new campaign unveiled yesterday. Female empowerment is making it way in the Fashion Industry. No to mention looking badass while doing it.
The campaign stars actress and singer, Ariana Grande, Vogue cover girl Gigi Hadid, alongside Black Panther star Danai Gurira and Wonder Woman herself, Gal Gadot.
According to a 2018 Elle report, despite the all-female line-up including stars of the DC Comic and Marvel Universes, it’s title is #BeMore Human. Singer Grande and model Hadid, with the two actors, have joined forces to prove the beauty of human imperfection and the value of being far from superhuman. Speaking to camera in their own clips, each woman details what she thinks the campaign’s title means.
According to a 2018 Hollywood Reporter report, Reebok is launching a multi-faceted campaign to celebrate real females who manifest true change in the world, the brand aims to use it to amplify how powerful, strong-voiced women inspire others to act and drive change. The new campaign also arrives in the brand’s latest “Be More Human” rally, designed to encourage people to be the best versions of themselves physically, mentally and socially.
“Reebok has a long history of empowering women and supporting those who empower others,” Reebok’s vice president of marketing, Melanie Boulden said in a statement. “We did this back in the 1980s, when the brand helped usher in a new fitness movement, led by women, that changed culture and made it OK for women to sweat and have muscles. We are still at it today, developing innovative product for women, by women, and encouraging females to experience the physical, mental and social transformation that happens when we move — the essence of our Be More Human philosophy.”