The Newest Sneaker that Is Challenging Fast Fashion

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Most followers of fashion are well aware that we’re having a major sneaker moment. One only has to look around to see the many people latching on to the sneaker chic trend, whether its Balenciaga’s dad shoe or classics like the Adidas Stan Smith.

Of course, many have tried to put their own spin on the trend, with Balenciaga’s chunky, colorful sneakers instantly coming to mind. However, a recent graduate of the Artez Institute of the Arts and Dutch Shoe academy, Evita Bouwmeester, has recently dropped a sneaker collection that is practically a work of modern arts.

The collection is called Regenere, seeks to set an example by challenging to norms of the fast fashion industry. For one, the shoe’s look is certainly unique; a scanner is used to copy certain design details from the most trendy sneakers, rearranging it on the sneaker. Some of the sneakers in the collection have double mid- and out soles that are stacked on top of one another, creating a rather avant-garde look.

Bouwmeester explains her own rationale behind the collection, stating “My graduation collection, Regenere, derives from my interest in the fashion industry, where high production speed, low prices and rapidly rotating collections define the industry. The fashion industry has changed into a productive machine, new collections are developed under high pressure, demanding products to be in store within weeks. As a consequence of this circulation speed, various items of the fast fashion brands/chains, such as Zara and H&M, are inspired by or copied from collections of high-end fashion brands like Balenciaga, Prada, or Chanel…By copying, throughout a scanner, I aim to create a new shaping language, which transforms the already copied fast-fashion item into high-fashion footwear.”

Featured Image via Flickr/Maria Morri

Proud Latina Feminist. My likes include strong coffee, watching the previews that come on before the movie, and things that come in pretty packages. I've been a bibliophile and fashion lover since well before I could read or tie my own shoes.

    • Corrada Spatola

      Those kicks look a little too out there for me. I’m not even a big fan of heels.

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