The Store Where You Can Shop Influencers’ Wardrobes

Fashion influencers are obviously known for their sense of style. In particular, when most people think of influencers, they typically think of the impressive array of outfits we see them in from post to post. In fact, most will say that perhaps the most impressive detail of the influencer lifestyle is that many in the field don’t seem to be spotted in the same garment twice, much less the same outfit.

However, this does raise a particular question as to where all these pieces go. After all, exaggeration aside, its hard to imagine that most influencers have ever-expanding closet space. The fact of the matter is that wearing such a diverse array of pieces probably includes disposing of a large amount of them. This is the precise issue that Alicia Sutton and Anna White.

Both women, who’ve had a considerable amount of experience in the fashion field, were particularly bothered by the idea of so much waste. “Just because the gift is for free, and may generate more sales, doesn’t mean it hasn’t taken a huge amount of work – as well as water, energy, and natural (or non-natural) fibres. And it really bothers me that they might end up languishing at the back of someone’s wardrobe unwanted, and they could be having a life elsewhere.”

It is for this reason that the pair is founding the Resolution Store, which is meant to be the solution to the influencing industry’s waste problem. Set to launch in mid-September, the Resolution Store will be a boutique-esque e-retailer which sells clothing donated by influencers. The store will first carry 1,000 pieces, generously donated by the likes of Lucy Williams, Camille Charrière, and Laura Jackson.

The women have commented on their hopes for the store stating, “Hopefully, the whole ethos of the store will prompt people to look at the way they shop first of all, and to put less of a premium on newness and more on styling and individuality.”