I’m sure you’ve heard of innovative vending machines popping up in major cities by now.
One innovative vending machine that has taken social media by storm the Cupcake ATM and on Lexington Avenue in New York City. The vending machine stocked with a variety of Sprinkles cupcakes & cookies and is open 24/7.
Now a new innovative vending machine has reached London but it may run you a little more than the cost of a cupcake.
Tiffany & Co. introduced a vending machine to shop their most iconic items. It is located in the brand’s recently opened London store. Tiffany & Co.’s latest shopping innovation lets visitors purchase the new Tiffany & Co. fragrance from a Tiffany blue vending machine.
The Tiffany Style Studio, which launched earlier this month in London’s Covent Garden, was designed to be an innovative retail space that offers a unique shopping experience. “We’ve integrated uniquely playful displays that reflect the wit and humor of Tiffany design to create a one-of-a-kind, experiential destination,” said Richard Moore, vice president, creative director of store design and creative visual merchandising at Tiffany & Co, according to a 2018 Harper’s Bazaar UK report.
According to a 2018 Elle report, the vending machine marks the latest innovation embraced by the storied brand. Earlier this year, Tiffany & Co. painted New York subway stations and taxis their signature shade of blue. The Insta-worthy occasion was created to celebrate the launch of Tiffany’s new jewelry collection, Paper Flowers.
And last year, Tiffany opened their first ever dining concept in New York: the Tiffany Blue Box Café. Tiffany fans can now dine in the all-day café, which is very appropriately covered in Tiffany’s iconic shade of blue. Plan your visit to Tiffany’s Covent Garden Style studio here, according to a 2018 Elle report.
