Tinder, an app for the iPhone targeted at the 18-24 aged demographic, helps users connect with eligible singles in their local area. The way the popular app works is by collecting personal information through Facebook, such as location, “likes,” and friends, and after creating a profile with some photos, the app gets the ball rolling to find suitable matches around your location.
Users are able to browse through people in their area, swiping past those who fail to catch their eye. Once someone finds a mate worth their attention, there is a private message feature.
But the question is: is this match-making app capable of fostering real relationships, or is it just another way for people to hook-up with strangers for a one-night stand?
According to many, including model Sophie Monk, the app is great for meeting people and connecting in ways that aren’t already possible. Tinder’s vice president of communications Whitney Wolfe asserts that Tinder fills a void in the role of social media sites.
She tells U.K. publication, Closer, “Facebook and Instagram have already done an amazing job in connecting with your existing friends, but Tinder fills the gap.” By allowing people to meet with potential in their area, it widens social circles and creates the likelihood of new relationships, otherwise unavailable.
So while many refer to the Tinder as the “hook-up app,” it delves deeper, depending on who is using it, of course.