Now you can receive rewards just by wearing your clothes.

Tommy Jeans Xplore will be introducing smart-chip technology that will offer interactive experiences for customers with each wear.

The smart-chip technology enhanced products offer consumers rewards and experiences for each wear, creating a micro-community of brand ambassadors. It is offered in men’s, women’s and unisex designs and available exclusively in the U.S.

“Each Tommy Jeans Xplore item has an embedded Awear Solutions’ Bluetooth low-energy smart tag, connecting the product to the dedicated iOS Tommy Jeans Xplore app. Once downloaded and activated, the app creates a direct line of communication between the Tommy Jeans Xplore product and consumers. Product and app usage are incentivized with a point platform, allowing the consumer to get rewards and experiences in real time, based on how often the garment is worn,” according to a 2018 Women’s Wear Daily report.


The collection consists of 23 items. In the men’s category, there are hoodies, a crewneck sweatshirt, T-shirt and seven denim styles (five jeans and two jackets). In the women’s category, there is a hoodie, crew sweatshirt, two T-shirts and denim (three jeans, a jacket and skirt). Unisex accessories include a cross-body bag, backpack, weekender and a hat.

Prices range affordably from $29 for a baseball cap to $139 for a denim jacket.

“Awear’s smart tag enables active, personalized engagement in real time, rewarding the consumer on product usage,” said Liron Slonimsky, chief executive officer and founder of Awear Solutions. “Never before has a brand been able to understand how the consumer truly uses the product after it leaves the store. Tommy Hilfiger’s innovative history has shown that they understand what consumer engagement truly is and we knew they would be the perfect partner to launch Awear Solutions to the market.”

According to a 2018 Women’s Wear Daily report, “The integrated technology in the Tommy Jeans Xplore products enables brand engagement and interaction beyond traditional touchpoints. By creating rewards experiences and interactive hot spots across the U.S., the app is expected to bring users together, creating a community of highly engaged micro brand ambassadors.”

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