According to a 2018 LA Times report, the Manhattan Beach-based wellness brand Tone It Up comes in on both accounts — staying healthy and doing so while wearing stylish activewear or a bikini. The latter is thanks to Tone It Up’s new fashion collaborations, released last month, of colorful workout clothes and swimwear, priced from $27-$176 and available at toneitup.com.
Tone It Up, which serves as an online global fitness and wellness community to active women on the go, was founded in 2009 by trainers Katrina Scott and Karena Dawn. The lifestyle brand offers daily workouts, protein powder, nutrition plans and healthy recipes, according to a 2018 LA Times report
“Our goal is to provide everything a woman needs to live her happiest and healthiest life,” Dawn said during a June interview days after a Tone It Up live fitness event at Barker Hanger in Santa Monica.
According to a 2018 LA Times report, during the fitness affair, guests were able to try a series of workouts and take in live DJ sets as well as Victoria’s Secret locker room, APL shoe wall and healthy offerings from food trucks.
The event — and recently, another one like it in New York — gave Tone It Up’s founders a chance to promote their brand and offer attendees a solid heart-rate-raising time, according to a 2018 LA Times report.
When LA Times asked Scott, in a 2018 report, what the best fitness tip is she said,
“There is nothing like a good old squat. Karena and I do squats even before we go to beach, and you immediately feel amazing. Also, everyone says, “How do you get a beach body?” The answer is you go to the beach with your body. You are beautiful. All women, every single curve and shape, is stunning and exactly how you should be.”