Top Fragrance Trends for 2024 : An opportunity for reflection arises at the end of each year. While many evaluate their year by tallying their accomplishments, I look back on mine via the prism of fragrances. Narciso Rodriguez’s Pure Musc soothed my salty tears after an abrupt separation in January; my first Carnival in Rio was characterized by minty, honeyed Caipirinhas swirling nicely with a Brown Girl Jane scent named after, and inspired by, another Brazilian state, Bahia. Not one, not two Krigler fragrances put my collection of perfumes in a new tax bracket. In all honesty, 2023 wasn’t my best year, but at least I smelled pretty damn nice and expanded my vocabulary to match my extensive collection by adding a ton of new terms to my everyday speech. People, let’s concentrate on the victories!
Top Fragrance Trends for 2024
Fragrance possesses the ability to take one back in time or to another person or location. The olfactory system alone is capable of the “power of the invisible.” Fragrance has been referred to as the ultimate unseen accessory and is frequently the determining factor in how one wants to feel or be perceived.
The year 2023 greeted us with an abundance of delightful florals, seductive vanillas, and earthy aquatic scents that had everyone holding up a ring light to analyze their latest fragrance discoveries. Designer houses and niche businesses also showcased intense renditions that hit all the right notes. We asked Ylan Jacqueline to speculate about what 2024 could smell like as we approach a new year.
Spice and Sugar
According to Jacqueline, “gourmand scents will continue to be explored because wearers are constantly looking for warmth, comfort, and cozy things.” The soft, vanilla scent caressing your skin is like wrapping your body in a warm, just-out-of-the-dry blanket on a chilly December evening, or donning a brand-new, thick knit sweater from the coast. A classic vanilla aroma is pleasantly delectable, reminiscent of cake and sugar cookies. The Good Girl Gone Bad age of scents, however, began in 2023 with an increase in vanilla notes. Soaked in smokey whiskey and nose-tingling spices, the fragrances swung quickly in the early notes and settled into a seductive gourmand mélange ideal for the sophisticated, serial Hinge dater who enjoys playing hard to get.
Whenever we taste a luscious fruit—whether it’s a ripe pineapple, tart berries, or sparkling summertime confections that combine to create the ideal cocktail—we always want to relive that first bite. When the temperature rises, fresh and citrus scents are always a favorite. A spring or summer return to favorites is brought about by the yearning for sun, sand, sea, or even forest woods and herbaceous greens, says Jacqueline. These delectable blends explode with a vibrant, fruity scent supported by subtle musk notes and brilliant with a dark edge.
Take a Smoke Break
The last place you’ll find me and the first place that a few perfumers thought of this past year was a smoking bar. Tobacco kills, yes, but when its hazy, smokey aroma is contrasted with creamy, sugary gourmands, it also revives—no coughing required.
Sugar and Spice
“Gourmand scents will continue to be explored as wearers are always seeking warmth, comfort, and something that feels cozy,” Jacqueline says. The sweet slick of a vanilla fragrance caressing your skin feels like enveloping your body in a blanket fresh out of the dryer on a brisk December night or breaking into a new chunky coastal knit sweater. A typical vanilla scent smells delightfully edible, in the vein of sugary cookies and cake. However, 2023’s uptick in vanilla notes saw fragrances entering their Good Girl Gone Bad era, soaked in smokey bourbon and nose-tingling spices swung fast in the opening notes and settled into a sultry gourmand medley perfect for the mature, serial Hinge dater who likes to play hard to get.