Tory Burch Expands Brand to Include Watches


American designer, Tory Burch, best known for her handbag designs, has recently teamed up with Fossil to create a new watch collection.

Reportedly, the watch industry is a $60 billion business. Burch’s collection ranges from $350 to $695. However, two limited edition style watches are available for $895 to $995.

Her new line will feature a variety of styles, which will be available in many different colors.

The watches will first be available in October and be sold in Nordstrom, Tory Burch stores, and on, before hopefully expanding into other stores. Burch hopes to test the waters in these few stores, before branching out into others.

While still finalizing the details on her new watch collection, Burch is also planning to debut an active wear collection and a line of mens accessories sometime in 2015. The brand is also hoping to expand its market in Europe, but at this time, they are still building brand recognition.



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