All fitness loving fashionistas out there know that there has never really been a fitness tracking device that looked even somewhat stylish. Trackers have resembled cheap, plain rubber-like bands that take up half of your wrists, kicking out the plethora of arm candy many so wistfully want to show off.
Well, all of that is over. Fashion designer Tory Burch has paired up with Fitbit to design a new line of accessories that mask the tracking technology under a trendy, yet completely functional piece of jewelry.
The pieces for the collection include a brass pendant, a brass bracelet and a couple of colorful patterned bracelets with Fitbit Flex technology inside the jewelry. The brass options feature thick open metalwork that closely model Burch’s previous accessory looks – and prices! The pendant retails for $175 and the cuff sells for $195, plus the Fitbit technology activity-tracking device which costs $99.95. The silicone bracelets, made in pink and blue, also feature a Burch-like pattern, as well as the signature Tory Burch “T.” The bracelets go for a more reasonable price point, starting at $38 each.
In an interview with TechCrunch, Fitbit’s founder and CEO, James Park expressed his desire to create Fitbit accessories for every occasion. He explained his appreciation for looks that are not meant to be worn at the gym, but instead transition the technology to be fit for both daytime looks and nights out away from the gym.
