Tumi’s annual retail promotion that supports All Hands & Hearts is will this year from Sept. 13 to Sept. 23.

Costumers will enjoy 20 percent off full-price retail items at Tumi stores and at Tumi.com, with 5 percent of total sales earmarked for donation to the charity.

All Hands & Hearts is a nonprofit organization that helps rebuild safe and resilient schools in areas hit by natural disasters.

In 2005 All Hands was founded by David Campbell. All Hands provides relief to residents in areas affected by natural disasters in the U.S. and internationally. In late 2017 All Hands Volunteers merged with the Happy Hearts Fund, founded by Czech supermodel and philanthropist, Petra Němcová, to become All Hands and Hearts – Smart Response. It is based in Mattapoisett, Massachusetts.

According to a 2018 Women’s Wear Daily report, last year’s event saw Tumi donate $400,000 from the customer-sales campaign to the organization, which used the funds to rebuild The Rhodes School of Performing Arts in Houston. The Rhodes School, damaged last year by Hurricane Harvey, is a tuition-free campus that caters primarily to low-income, minority communities.

In addition to the donation, the travel brand helped All Hands & Hearts gather volunteers to work on reconstruction efforts. Tumi also partners with St. Jude Children’s Hospital and Waves for Water.

Nemcova, part of the relief efforts in Houston in the aftermath of Hurricane Harvey, said she heard of the school’s plight from local partners, according to a 2018 Women’s Wear Daily report.

“Once we saw firsthand the damage and destruction, we knew we had to find a way to help rebuild the school and were fortunate that our fantastic corporate partner, Tumi, wholeheartedly endorsed the idea that we use the funds they had raised in their 2017 ‘Back to School’ campaign to make this rebuild a reality,” Nemcova said.

She added that the school reopened on Aug. 20, with 788 children enrolled.

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