Under Armour Will Be Expanding The Recovery Project - StyleFT- Style.Fashion.Trend - News, Celebrities, Lifestyle, Beauty & Entertainment - The global style direction.

The Recovery Project is blessing us again.

When Under Armour collaborated with Palm Angels and partnered with Celliant,  “a new patented technology that has been FDA-proven to enhance performance, which was woven into the Palm Angels x Under Armour collaborative products,” said to Women’s Wear Daily in a 2018 report, they unveiled The Recovery Project’s Recovery Sleepwear.

According to a 2018 Women’s Wear Daily report, Topher Gaylord, senior vice president and general manager of the run, train and outdoor divisions of Under Armour, said the sleep recovery capsule collection that was produced last year did well and led the company to expand the offering.

“There are a lot of sports brands that only design product for the ultimate purpose of performance,” Gaylord said. “But we’re taking a more holistic approach and looking at all 24 hours of the day.” In addition to training and competition, this includes rest, recovery and nutrition, he said. “And we’ve been looking to fill the needs of all those silos.”

 

Now you will be able to enjoy the strength and stamina enhancing the technology of Celliant. But now in everyday apparel.

The Under Armour Recovery collection campaign was launched on Wednesday and will include the newest iteration of men’s and women’s sleepwear. Alongside henleys, joggers, shorts, crewneck shirts, hoodies, track pants, jackets, T-shirts, bombers, compression leggings, sleeves and shorts for both genders. The women’s assortment also includes a sleep tank, jumpsuit, romper and layering pieces, according to a 2018 Women’s Wear Daily report.

Prices range from $40 for the sleepwear short for women to $200 for a hoodie.

But the activewear brand will not be sharing their newfound innovative technology with other company any time soon.

The brand has the exclusive right to use Celliant in the sports apparel space, according to a 2018 Women’s Wear Daily report. Although the technology is also offered in “adjacent industries” such as bedding, mattresses, pillows and upholstery, this is the only apparel usage. “It’s a perfect marriage,“ he said of Under Armour. “They are our partners and there’s no reason to look for anybody else.”

SUBSCRIBE TO OUR NEWSLETTER
We respect your privacy. Your information is safe and will never be shared.
Don't miss out. Subscribe today.
×
×
WordPress Popup Plugin