According to Page Six Lindsay Lohan’s younger brother Michael Jr., 26, is working to raise capital for a shopping app called “Vigme.” The app has an impressive group of advisers such as Arianna Huffington, Donny Deutsch, and Matthew Mellon, while Lindsay is apparently also “very active” in the production. In this social shopping community, users can buy products that celebrities have purchased.
Michael explained that the app will feature items that big sis Lindsay purchases in a virtual closet. In this closet users may buy the same pieces. Percentages of the sale will then go to Lindsay, or whichever celebrity closet has made the sale. Michael stated, “It’s a way for trendsetters to monetize their influence. We game-ify it.”
Celebrities who wish to have the profits go to a good cause have the option of donating their funds to a charity. Lindsay expressed her enthusiasm about her brother’s app on Twitter, writing, “Sooo excited to share our new biz with the world @mikelohan (sic)… hard work leads to good things.”