Vogue has reportedly declared war on Fashion bloggers for almost ruining 2016’s Milan and Paris Fashion Weeks. Several senior Vogue critics and editors are in concessions that the collections were beautiful, but the maelstrom created by annoying bloggers and guests caused Paris and Milan’s fashion shows to be unbearable.
During Paris’s Fashion Week, Vogue representatives commented that the event started with a petty feud between some of their staff members and bloggers who were changing their paid to wear outfits every hour during some of the most important shows.
Sally Singer, Vogue’s online creative digital director, commented that because the Fashion Weeks shows were wrapped up with fashion bloggers that were demanding attention, Milan and Paris Fashion Weeks weren’t about fashion anymore, but the publicity these bloggers were getting instead. Singer also stated that she assumes because of this aspect, bloggers could result in the death of style.
Top fashion critics and editors have been openly contemptuous of influencers and fashion bloggers for many years. In 2013, Suzy Menkes, an international editor for Vogue, has discussed the problematic results from fashion bloggers and influencers in a T magazine edition, claiming that these street blogs and bloggers create a celebrity circus that causes attendees to veer their focus away from the designers and their merchandise.
The disdain for bloggers and influencers has grown substantially since Sally Singer voiced her rash opinions about the internet stars. Some Vogue critics and editors have taken Singers lead by calling fashion bloggers scum and pathetic woman who dress up to only get attention. Other Vogue critics and editors have also called these bloggers sad woman who use their designer clothing to go clubbing instead of promoting their fashion passion.
Popular fashion bloggers, Susie Bubble and Bryan Boy, have revolted against the harsh criticism Vogue editors and critics have published on their sites, calling these employees schoolyard bullies. Another popular fashion blogger and Australian model, Zanita Whittington, has commented that she understands their bias, but doesn’t understand why they would openly publish these negative comment on their sites when they knowingly created a demand for celebrity fashion hype and are paid to promote it. Whittington lastly stated on her blog that these Vogue employees and critics are hypocrites who are unhappy that bloggers are gaining more hype at these prestigious fashion events than their company.
Sally Singer, who seems to be relentless in her outward dislike for fashion bloggers, advised these influencers and professional peakcockers to find another business.