“The Voice,” known for it’s blind auditions, where judges, Blake Shelton, Pharrell Williams, Adam Levine and Gwen Stefani, face away from the performers. This allows the judges to take in the unique voices without visual conformation that the performer may embody; meaning even the average Joe has a chance at success, which sets it apart from other shows such as “American Idol” and “America’s Got Talent.”

The high grossing show, bringing in 13.2 million viewers, has made a swift move by bringing in the “Shake it Off,” superstar, Taylor Swift, as the new key advisor in the Knockout Round. Swift will be working with performers by assisting them with vocal techniques, stage presence and crafting the song to be their own, tailoring to their personal strengths. Swift, now on her fifth album, 1989, has already brought in a No. 1, with “Shake it Off,” which was released last month. She is the best-selling digital artist of all time.

Swift has recently appeared on the cover of British Vogue, where she stated in an interview that she is warding off men for the time being. After a number of celebrity boyfriend heart throbs, Swift does not have the time in her hectic schedule to keep up with a new man, let alone the emotional endurance. With the press breathing down her neck, it’s difficult to have a relationship when people are dooming it from the start, providing warning comments that the singer may write a song about the romance’s failure.

Swift will make her first appearance on Monday, Oct 27, the same day of the release of her new album, “1989.”

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