Tell them what you want, what you really really want!
As part of the Project Everyone campaign, a new YouTube video was released featuring the Spice Girls’ 1996 hit ‘Wannabe.’ Project Everyone is a United Nations-launched program set on ending the world’s extreme poverty, injustices, inequality AND climate change all before 2030. That’s a tall order. But like Queen Bey says, who runs the world? Girls.
Project Everyone’s The Global Goals initiative streamed the now viral video on their site, asking the world what they really really want for girls and women. The organization wants to “ensure World Leaders and the Secretary General of the United Nations listen to the voices of girls and women and put them first in policies and plans.”
The video collected stars from all around the world including Bollywood actress Jacqueline Fernandez, Seyi Shay from Nigeria, Larsen Thompson from the U.S., Canadian Taylor Hatala, Monoea and Gigi Lamayne from South Africa and finally British girl band M.O.
As the fast-moving and upbeat women of the video ask the world what they want, the girls have an idea of their own. Child marriage, violence against women, equal pay and a quality education are all issues addressed throughout the course of the minute and a half film.
The video’s director, M.J. Delaney has directed films for Vivienne Westwood, BBC Online and Comic Relief to name just a few. Her spoof on Jay Z’s ‘Empire State of Mind’ video went viral back in 2010. On this latest creation, Delaney explains, “The Spice Girls were about a group of different women joining together and being stronger through that bond.”
“This is about modern day girl power,” she says.
Victoria Beckham even showed an outpour of admiration for the video, reposting it on her Twitter feed.
— Victoria Beckham (@victoriabeckham) July 5, 2016
This powerful video surfaces in the ripples of the United State of Women Summit this past month. There, Vice President Biden admitted that the Violence Against Women Act was the ‘proudest’ accomplishment of his reign. The organization It’s On Us collected 350,000 people to take their ‘Stop Sexual Assault’ pledge. And President Obama fondly referred to himself as a feminist.
In June, a woman stood up to the justice system as she published an open letter to her rapist. The Stanford rape case stands as a reminder of the lackadaisical approach to violence against women in the courtroom. After shortening Brock Allen’s supposed sentence of 14 years by 13 and a half, social media grew outraged at the sight of the injustice.
This most recent video asks you. What do you really want? If it’s an end to violence, post about it. If it’s equal pay regardless of your gender, make a video. If it’s to stand against the injustices of the judicial system, make a petition. The video is a call to action. Your action. Your voice. For its the voice of the people that makes the greatest sound.
“If you make the noise, we’ll get your message to world leaders at the UN in September.”
– The Global Goals