The Color Of Fashion

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How does your fashion change from season to season? Do you stick to tonal warm colors in the winter then break out the into bright colors once the weather gets nicer? Everyone seems to change their clothing based on mood and weather. Lets face it, nicer weather equals a better mood. Bright colors can signify happiness and the feeling of being refreshed, so most people tend to beak them out in nicer weather. Color is something seen so often that many don’t realize that people only started wearing colorful clothing within the last century. A century ago all clothing was bland and boring.

In the pre-1920’s, fashion lacked color because people feared that colorful clothes would get dirty quicker. The ability to wear such color showed a sign of wealth since people who had money did not have to fear about getting dirty. They were able to dress as brightly as they wanted. If people without this kind of wealth chose to wear color it portrayed them as being immoral or gaudy. This was something only people would do to attract attention to themselves, but not the right kind of attention.

This change to fashion began in the 1930s with the rise of middle-class leisure time and the start of 40-hour work weeks that brought rise to sportswear. Vibrant colors and loud floral patterns were being introduced to the fashion world and everyone gravitated towards it. South Florida became a huge spot for manufactures to try out colors and patterns because of all the people there who would stay in resorts

Although fashion began to change the quality of the fabric, however, did not. Dyed natural fabrics were very sensitive to light and would fade easily, which led to dye staying on some parts of the clothing but fading out on others. The synthetic fiber that was used for most clothing was a huge problem because of its inability to hold color.

Scientists began tying to come up with a better fabric that could hold color better for clothing. This was when rayon was developed, although it was still not ideal. Then during WW2, clothing production took a halt because of the lack of ability to buy popular fabrics such as velvet and nylon.

Demand for colorful clothing then came back swinging after the war when wealth began to rise again. The income for an average family nearly doubled post-war and led to more demand for higher end products. People could now afford to pay for higher quality fabrics which led to more research into better quality fabrics to meet this high demand.

Companies began developing the right kind of synthetic fiber that they could use to produce better quality colored materials that would make consumers happy. New fabrics became introduced, such as Orlon, which held on to dye for long periods of time even after several washes.

Then came the amazing invention of colored television. When this came to rise it began to influence the amount of color designers would use. Now consumers were able to see exactly what celebrities on their T.V. were wearing and the amount of color that was in their wardrobes. This made people want to buy more colorful clothing to look just like their favorite stars. This completely changed the way customers viewed clothing; they no longer wanted dull and cheap clothes. Now people wanted to stand out and be bold just like their favorite icons.

From 1960’s on, clothing design never turned back. Gone were the days of boring one tone outfits that were seen decades before. Now, people were able to wear whatever they pleased no matter their wealth or social status. No one wanted to be dull anymore and society started to see fashion through color.

Lover of all things fashion from day one. While everyone else was reading long novels you could catch me browsing through the style portion of any magazine. I'm a reality show junkie in all forms and will endlessly watch The Food Network while shamelessly throwing in some reruns of Keeping up with the Kardashians.

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