You Can Be America(n Eagle)’s Next Top Model

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Ever dreamed of modeling, but thought you weren’t tall enough, skinny enough, pretty enough, etc…? Well, your secret dream career may be able to come true with American Eagle’s AExME campaign.

The campaign, which has been running for a while now with the hashtag #AExME on Instagram, is part of American Eagle’s radical movement to change the face of fashion advertisements by embracing body diversity in their modeling roster.

Headed by champs like Iskra Lawrence, whose Instagram post on body positivity made a buzz on social media last year, AExME is taking up their “individuality, originality and self-expression in youth culture” motto seriously with this next step: a nation-wide casting call for their next Spring ’19 campaign on Instagram.

How do you get in? All you have to do is show your best self and your amazing personal style in an AE fitting room, take a mirror selfie and post it on IG with the hashtag #AExME and their handle @americaneagle. Not only do you get a chance to be featured on their account, the retailer will be selecting one (or more) lucky contenders to be their next models for their Spring 19′ ad campaign.

“We value individuality, freedom and self-expression and we believe your style is the best way to show the world who you are,” said Kyle Andrew, EVP Chief Marketing Officer of American Eagle to Bustle. “We choose people for our campaigns because they have a story to tell and we want to give them the platform do so. So we look for all different kinds of people that feel empowered by what they wear.”

So head over to an American Eagle near you, snap a selfie, and see if your modeling dreams come to life? Your face could be the one plastered next on AE’s spring poster.

Korean-born writer and student from Vancouver, Canada. Currently studying at Biola University and writing a novel. I like chunky ice cream in almost any flavor except cherry, banana, praline, and chocolate, Chicago mix popcorn, and ube-flavored anything. I have more pink in my wardrobe than Elle Woods and buy more lip products than I should. Active on IG as @theurbanroyal with daily style, life, travel and food inspo.

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