Via YouTube/Tanya Burr

Up until four or five years ago all beauty techniques and secrets came from four different sources: favorite magazine, the counter lady at Sephora, reliable hairdressers or a fashion forward best friend. Cue the Youtube beauty guru, the answer to having all these factors in one efficient, understandable and easily repeated form. In about six minutes these personalities provide viewers with makeup, hair, skin and shopping guidance, with occasional laughs and personal life stories. Beauty video bloggers (vloggers) like Tanya Burr, Kandee Johnson, Heart Defensor and Stephanie Ledda have hundreds of thousands and even millions of avid followers. Not only do such successful beauty vloggers share desirable makeup knowledge with their audience but their charisma keeps the videos relatable, entertaining and easier to follow. These tutorials and how-to-videos have revolutionized beauty in daily life.

Via flickr/ Courtney Rhodes
Via flickr/ Courtney Rhodes

Contouring can change everything
Before YouTube guides, contouring was just part of another mysterious method only known by professional makeup artist. Bring in a free internet-accessible makeup video and we see exactly how contouring can change the shape, size and certain features of a face. Today we know why our favorite movie stars look like alter egos of themselves when caught in the midst of a morning coffee run. Often controversial, in the sense that contouring may at times drastically alter a face by hiding one aspect and highlighting another, but nonetheless a favorable weapon to have in any case.

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