Zady, an American based brand, just launched international shipping on its website. The brand will now be available in 220 countries, accepting 74 different currencies.
The funny thing is that one of the brands co-founders, Soraya Darab admitted that the company has spent absolutely no money on marketing in foreign countries. However, according to WWD , 20% of the customers are from Canada, Japan, France, and the UK.
The popularity could be due to “the supply chain transparency.” The brand discloses where all the materials for clothing comes from. Ahhh, corporate social responsibility could take a brand a long way.
While Zady sells products from other firms, they also have a private label. Their collection will be shown this September at a little event called New York Fashion Week.
To celebrate the big step in the brands evolution they are offering free worldwide shipping until July 31st!
Image by Zady