This season’s Opening Ceremony will mesh athletic design with an ode to New York’s 90s nightlife.
Oh, don’t let us confuse you. We’re talking about the innovative global fashion brand, Opening Ceremony and their recent pop-up collection at the Brooklyn Museum. With Rio’s own opening ceremony just around the corner, it’s fitting the brand’s Club USA collection accompanies the sports-themed exhibit, “Who Shot Sports: A Photographic History, 1843 to the Present.”
The museum’s exhibit will display 230 prints of varying mediums. Daguerreotypes, salted paper prints and even new age digital photos will feature the works of sports photographers and the iconic faces they captured.
Opening Ceremony’s designers, Carol Lim and Humberto Leon, founded the brand in 2002 after being inspired by the Olympic Games. Lim tells WWD:
“With the inspiration of the brand so heavily rooted in sports, it was an organic choice for Opening Ceremony to be part of the Brooklyn Museum’s ‘Who Shot Sports’ exhibition.”
Their Club USA collection pays homage to New York’s nightlife, owing its namesake to a popular 90s club in Times Square. Athletic design and mod tanks and tees are married in the line’s perfect retro luxe look.
The collection features bright designs of orange, reds, turquoise blue and lavender. Oversized logos of ‘Club USA’ overlay marble prints throughout the day-to-club looks. Simple silhouettes include oversized tees and shirt dresses.
The pop-up shop will run alongside the exhibit until January 8th for the Brooklyn Museum’s ticketed guests.
Courtesy Photos via WWD
